Volkswagen Digital Experience AR

Development of advertising 3D content in AR format

Goals:  increasing visitors’ interest in the Volkswagen booth and demonstrating the competing features of the new Volkswagen automobile lineup. The presentation was attracting viewers and new customers on the best automobile exhibitions of Russia.
Features: an advertising 3D AR content was made available through a special VDE2018 app, by pointing their phone towards the special markers on the cars.
Project duration: 2 weeks

Заказчик: Advanza Event Management

Year of the project implementation: 2018