Pill Bird AR

Development of AR mobile app

Goals: creating tool for PR, sales uplift and demonstration on the meeting with potential clients.

Deliverables: in order to avoid the costly technology of 3D model capture, we shot a new collection of designer medical clothes with chromakey, to integrate it in AR app. Inside the app, we fixed a direct view (90 degrees) between user and model, made it impossible to go around her. Thus, we managed to achieve realistic content by hiding the fact that it was shot in 2D format.

Features: Shooting real people and working with perception of 2D content. Possible scaling of the project into a business tool with the inclusion of analytics and sales.

Project duration: 2 months.

Client: Pill Bird

Year of the project implementation: 2019