Nina Ricci

Development of app and AR content

Goals: promoting the art exhibit, which was dedicated to the 85 years anniversary of the Nina Ricci Fashion Household in Moscow art gallery ‘Solyanka”.
Deliverables: a mobile app, which “brought the illustrations to life” using AR tech.
Features: “Interacting with all kinds of emotions and feelings, expanding and transforming reality, the exhibit plays with visitors’ imagination, making them lose sight of what is real and what isn’t. What was a dream yesterday is a reality in Nina Ricci universe today” – curator Andres Knob
Project duration: 1 month

Client: POPS agency

Year of the project implementation: 2017