Kintsugi AR Mask

An AR Instagram mask development

For hundreds of years, Zen philosophers have been developing the idea that broken vessels should not be thrown out and deemed as useless. Instead of being treated with disdain, they should be treated with respect and be carefully repaired with the utmost tenderness.This unique art form is called Kintsugi.
The so-named mask reveals our inner scars and turmoil to the world, making us realize that our imperfections are actually what makes us beautiful and unique.

Project team
CG: Vlad Krutenyuk

Year of the project implementation: 2019

Mask impressions: 208.4K
Openings: 48.8K
Shooting use: 6.7K
Publications: 1.3K