Respect the senior/elder

Site development with AR functionality

Business-task:
We needed to come with a solution that would allow the client to view AR content while pointing a smartphone at the brand’s installation without the need for downloading an application.
What we did and how we did it:
We designed a web-site, which became the basis for AR-block. The brand’s installations, located throughout the city, had a QR-code for heading over to the web-site – the users needed to point their smartphones and head over to the link to see the hidden video content. As a result, mechanics that used to be time and traffic consuming (due to the process of downloading the application), now became a matter of a couple actions.
Specifics of the project:
Web AR technology was used, which eliminated the need of downloading an application for viewing AR content.
Time frame: 2 weeks

The client: Contrapunto

Project team
Project Manager: Lera Fimina
Creative Manager: Yana Saykovskaya